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Higher traffic, more visitors - with Toptimised services
Do you want more traffic to your website? Better free-of-charge rankings in search engines? More efficient Pay-Per-Click campaigns? Is your Internet visibility high enough? Do you have a great-looking, easy to use website, offering fantastic products for the best prices, but no visitors? Is your website included in top search engine rankings for your industry's relevant keywords? Toptimised offers a range of Internet Marketing and Search Engine Optimisation (SEO) services that will improve your website's visibility within search engines and attract more visitors.
Search Engine Optimisation
The Search Engine Optimisation we offer consists of an initial one-off payment for which we will amend your website's code and copy in order to make it more visible to search engines.
A second optional service is a results-based one, which for a set fee, will secure your website within a top range of sites on the search engines. The higher we locate your website within the search engine rankings, the higher the fee, but you only pay if your website reaches the agreed ranking for a period of xx months.
Search Engine Optimisation is a relatively low cost method of improving your website's search engine ranking, with the added benefit of enhancing the trustworthiness of your site.
Please remember that there are certain problematic factors to consider which may affect your website's ranking:
- Sometimes there is almost unbeatable competition:
If you are promoting a small furniture shop on the Internet, you will find yourself up against big international players who will automatically sit at the top of rankings because of their brand popularity and huge volume of visitors - Search engines will change their criteria from time to time:
Search engines use many methods to rank websites and these often change. As the technologies used on the Internet develop, so the search engines change the way they analyse the content of web pages. In the past it was enough to have meaningful page titles and some business related key words on the page; now search engines examine the words used throughout a site's pages to rate the relevance of its content.
Pay-Per-Click
Pay-Per-Click is a way of buying a place at the top of search engine rankings.
You may have noticed on Google, for example, that the boxes down the right hand side contain specific company details. These have been paid for on a Pay-Per-Click basis. Companies only pay for these places when vistors to the website click on the link to their company. The amount per click is set by the companies: the more you are willing to pay per click, the higher your ranking.
The key thing to consider here is whether the revenue generated by sales on your website will cover the cost of these 'clicks'. A smaller company may find that the amount of visitors generated by this method may cause the cost of advertising to outweigh the demand for your product or services.