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Contextual Link Advertising
Search engines such as Google and other text-link advertising networks have expanded their network distribution to include contextual link advertising. Also known as contextual inventory, these listings display website pages, (generally not search engines), where the written content on the page indicates to the ad-server that the page is a good match to specific keywords and phrases. Google's Adsense(TM) and Adwords advertising network generates a significant amount of traffic through contextual (not Google search) inventory.
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