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Dynamic Content or Dynamic Pages

Dynamic pages are those web pages whose HTML is generated when they are displayed. Dynamic pages are necessary when the content is only available in a database, for example because it is refreshed by other systems, like quickly changing product prices or changing stock inventories. Dynamic pages are also necessary when a page contains content that must change based on the visitor's request, such as an order status screen. A software program must retrieve the order status for the visitor from a database and build the HTML that shows the correct information on the screen.

Also used when the content is based on a large database of products, dynamic pages pose difficulties for search marketing that static pages do not. Search engines will index dynamic content in the same way as static content unless the URL includes a question mark (?). However, if the URL does include a question mark, many search engines will ignore the URL. Toptimised provides solutions for dynamic web pages.