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Keyword Density
Keyword density refers to the ratio of a keyword term relative to all keywords on a page. For example, if you want your 200 word page to be found for the query 'wallpaper' and your page contains 20 occurrences of that word, the keyword density of your page is 10 percent for the term 'wallpaper'. Generally, search engines consider pages with about six to eight percent keyword density to be high quality pages. (Higher keyword densities are sometimes penalised as spamming.)
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