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Web Analytics
Web analytics examines and correlates web users’ behaviour within any website in question. E-commerce sites use web analytics software to collate data of user behaviour; i.e. visitors, unique visitors, origin of visitor traffic, which keywords are most frequently used to find the search engine, length of visit etc.
A more comprehensive view includes the assessment of a wider variety of data, including web traffic, web transactions, usability studies, user submitted information, and related sources to create a more comprehensive understanding of the customer experience and behaviour.
Web analytic software is used to monitor website conversion and click-through rates, i.e. whether pages are working properly. With this information, webmasters determine how to improve the site. Toptimised provides a web analytics service.
Latest News
BBuffalo is number 7 in Yahoo! UK
01-Feb-07 » After improving its ranking in MSN, BBuffalo's web site jumps into top 10 natural search results in Yahoo!, too. More...
BBuffalo's ranking improvement in MSN
01-Feb-07 » Our Search Engine specialists helped to boost BBuffalo's web site ranking in MSN UK - now it is in top 3! During a couple of months the site's PageRank also increased from 0 to 4 and all the pages are indexed by most important search engines. More...
New client: BBuffalo Umbrella Company
15-Dec-06 » We provide our SEO services to BBuffalo, a specialist umbrella company providing services to contractors and agency workers. They have a brand new website and want to improve its rankings in major search engines to attract more visitors and customers via results of natural search. More...